About
We’re a rogue band of brain hackers, behavioural science enthusiasts & recovering over-thinkers.​
​
Welcome to the internet's nerdiest corner of conversation, where we don't just guess what makes people tick–we reverse engineer it using behavioural science, cognitive psychology & a touch of playful experimentation.
​
Let the games begin.
Mission
Turn cognitive science into cheat codes for work, life & questionable life choices. Basically, we translate brain jargon into “oh shit, that explains everything” moments.
Me?
A former-strategist turned behavioural design geek who has launched airlines, grown SaaS brands & probably overanalyzed a few too many shampoo ads. I solve Rubik’s Cubes for fun and apply neuroscience to marketing because that's what happens when you give a curious kid access to too many psychology papers.​
We Play Dirty
Here, you'll find:
-
Blogs where behavioural theory goes rogue
-
Experiments where I use myself as the test subject
-
Events that bring the geeks together — part lectures, part group therapy, all vibes